We are an integrated market research agency offering qualitative and quantitative solutions. Our core business is qualitative; we are interested in MOTIVATION and how to maximise brand cut through and brand reputation
But ‘hard facts’ are important for business decisions. We want our research to trigger action so we increasingly combine the more psychologically probing work with a quantitative element
Methodologies include:
- Focus Groups
- Depth Interviews
- Observation Studies
- Brainstorming and Workshops
- Exit Interviews
- Telephone Research
- Online Surveys
- Self-completion Postal Surveys
- Accompanied Shopping
- Reconvened Groups and Panels
- Visual Audits
- Desk Research
- Supergroups or 'Citizen's Juries'
- Managing national quantitative surveys
- Omnibus questions
- Hall tests